This first clip provides a quick insight into how some companies are able to agilely change strategic focus in this crisis to stay afloat in new ways. Dr Tim London, Head of Organisational Innovation & Senior Lecturer chats with Assoc. Prof Mignon Reyneke and Digital Marketing expert about business agility that includes new partnerships or new ways of operating. It deals with strategy, agility, ability to understand a rapidly changing context.

Ideas Exchange is UCT GSB's digital thought leadership platform that aims to provide unique and informative insights from our faculty and industry experts. This series called 'Perspectives' brings you insights and commentary from our faculty on business challenges in times of disruption.