Today’s younger generations (Gen Y and Gen Z) have skills, preferences and attitudes that challenge traditional marketing models. As they are both the professionals and customers of the future, brands have much to gain by interacting and co-creating with these generations.

On Saturday February 18, Vlerick Business School, in collaboration with InSites Consulting, hosted a true battle of the generations. In the Vlerick Next Gen Marketing Battle, we challenged members of the new generations to generate marketing ideas for their generation.