HSE University has launched a new project — “Inspired by Your Bright Future: HSE Business Talk”.

It is a series of public discussions with industry experts about business, entrepreneurship, investments and new technologies. The project will be interesting to students, young professionals and all those involved in creating or running a business.

It is the recording of the recent webinar from the HSE Graduate School of Business which was dedicated to the New Era of Marketing: Green, Responsible, and Sustainable.

On January 28, Alexander V. Lebedev, a holder of MBA in Corporate Governance, MA in Marketing Communications, Senior Lecturer of the Graduate School of Business at HSE University, was talking about why companies think about eco-friendly practices. Is it a temporary trend or a foundation for establishing a stable business leadership in the 21st century?

Alexander V. Lebedev is also Judge of Effie Russia Award (pre-eminent award in the industry for effectiveness in marketing) and Judge of Silver Mercury Award (valuable trophy in the industry for creativity in marketing).

You can register for the upcoming sessions here: https://businesstalk.hse.ru/​