Jenny Olson, assistant professor of marketing, and her research co-authors looked at how buying decisions made by low-income groups are perceived in the marketplace and found that the morality of consumer choices may hinge on perceptions of wealth and income. The research, “Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices,” will be published in the April 2016 issue of Journal of Consumer Research. Read more at http://business.ku.edu/ku-research-finds-consumers-who-receive-government-assistance-face-moral-scrutiny-marketplace.