Most economists would agree that gains and losses are key elements in describing an investment opportunity. ESSEC Business School finance professor Roméo Tédongap explains that the perception of potential gains and losses not only determines the attractiveness of an investment opportunity, but is also relevant for a relative valuation, which takes into account the investor's attitude towards risk.

► Who are we?
Founded in 1907 in Paris, ESSEC Business School is a center of academic excellence underpinned by its faculty’s research. The school’s reputation is built on a pioneering spirit that shapes both its scientific ambitions and its pedagogical approach, and is reflected in its extensive alumni community.
The mission of ESSEC Business School is to create and disseminate cutting-edge knowledge, to train and develop bold pioneers and influential leaders for both the business world and society as a whole. ESSEC Business School encourages students and participants in its programs to anticipate – and meet – the economic, managerial, social, environmental and ethical challenges of an increasingly uncertain world. The school helps them achieve complex goals by leveraging technology with a human touch.

► Find us on:
Official Website: http://www.essec.edu/en/
ESSEC Knowledge website: http://knowledge.essec.edu
Instagram: http://www.instagram.com/essec_bschool
Twitter: https://twitter.com/essec
Facebook: https://www.facebook.com/essec
LinkedIn: https://www.linkedin.com/school/essec-business-school/
Google+: https://plus.google.com/u/0/101828483855692460629