Big data analysis of Tweets can be used to predict developments in the stock market in the short and the long term. Research by RSM's Ting Li and Jan van Dalen. Read more on RSM Discovery: https://discovery.rsm.nl/articles/detail/320-predicting-the-stock-market-with-big-data-analysis-of-tweets/

Read the paper Li, T., van Dalen, J. & van Rees, P.J., More than just noise? Examining the information content of stock microblogs on financial markets, J Inf Technol (2017): https://link.springer.com/article/10.1057%2Fs41265-016-0034-2