Technology and changing consumer habits are making it necessary to think about a new model for broadcasting rights in sport, with the need to “create a premium product that justifies having to pay for it,” according to Martijn Bakx, media rights manager at Mediapro and a professor at Johan Cruyff Institute

More info:
https://johancruyffinstitute.com/en/blog-en/football-business/broadcasting-rights-model-in-sport/