Every company preaches the importance of Innovation, that has the potential to shape the future of firms and industries. However, there is a high failure rate in this endeavor. Silicon Valley is a renowned hub for innovation and entrepreneurship. Therefore, it is important to better understand the typical challenges that Silicon Valley based firms experience and the strategies and tactics they undertake to succeed as an innovator. In this webinar, Kumar Sarangee, Associate Professor of Marketing at Santa Clara University, will discuss the characteristics of markets in Silicon Valley and how firms innovate and become successful corporate entrepreneurs. This will give you a better idea of the best practices that you can utilize in your jobs to help your organization grow.